PERILAKU POLITIK CALON INDEPENDEN PADA PEMILIHAN KEPALA DAERAH STUDI KASUS PRILAKU POLITIK PASANGAN CALON SAMSUL HIDAYAT DAN ROHMAN PADA PEMILIHAN KEPALA DAERAH KOTA SERANG

Abstract

In the 2018 Serang City Regional Head Election, there were three pairs of candidates, one pair of individual candidates and two pairs of candidates promoted by political parties. The individual or independent candidates are Samsul Hidayat and Rohman. This article attempts to explain the political behavior of the Samsul Hidayat and Rohman pair. This paper also uses one of three theoretical approaches with the model or unit of analysis Ramlan Surbakti, namely individual political actors. While the method in this paper uses a literature study from various secondary data using purposive techniques. The findings in this paper show that the political behavior of the individual or independent candidate pair, namely Samsul Hidayat and Rohman, believes: First, they have an academic background and are active in community organizations. Second, in the interaction on the communication aspect, conveying the vision and mission as well as the program through direct contact in front of the audience and utilizing social media. Third, in dealing with the issue of being a puppet candidate, his party took advantage of the campaign speech space by taking a firm stance through the message of his oration and stating that his party was not a puppet candidate, but that he was sincere in nominating himself because of sympathy and concern. Fourth, in building power to gain public trust using political channels and ideological channels. From the whole explanation, the political behavior of individual or independent candidate pairs, namely Samsul Hidayat and Rohman, are individual political actors with a typology of ordinary citizen political activists who have a non-structural classification of politicians