STRATEGI SOSIALISASI PROGRAM WISATA BAHARI PT PELNI (PERSERO)

Abstract

This study aims to determine the communication strategy and barriers of Public Relations PT Pelni (Persero) in the socialization of marine tourism programs on the internal side of the company by adopting the stages of public relations strategy that is fact finding, planning, communicating, and evaluating. This research uses qualitative method-constructivism paradigm with case study research design. The research data was collected through in-depth interviews on 5 informants. Based on the available data, it is known that PT Pelni (Persero) PR strategy in socializing marine tourism program in internal environment is done in an integrated way through public relations strategy and persuasive approach to create a conducive climate between management and employees in aligning every policy and program. Lack of human resources (HR) in the public relations department, the media used and time adjustment with the various parts involved in the activities become obstacles facing the PR in policing the marine tourism program in the internal environment