RESEPSI PEMILIH PEMULA TENTANG TAYANGAN ISI DEBAT CALON PRESIDEN DAN WAKIL PRESIDEN PEMILIHAN UMUM 2019

Abstract

The debate over the presidential and vicepresidential candidates in the 2019 election is an event that is expected to improve the quality of election administration. This study aims to find out the meaning of FISIP Untirta students who became first-time voters about the profiles of the two candidates in the presidential and vicepresidential candidate debates in the 2019 Election. This study uses the decoding-encoding theory. The research method used a qualitative approach that focused on the reception analysis. The results of the study show that the meaning of the audience for the Presidential Candidate Debate shows in the 2019 presidential election is more influenced by the content of shows such as candidate appearances, theme material and certain events (scenes) that occurred during the debate. The acceptance of the vision and mission of the two candidates is divided into two different categories, namely the optional position where the audience rejects the contents of the 2019 presidential election debate broadcast on television media and dominant-hegemonic position where informants receive messages conveyed by the media, namely in the form of the vision and mission of the two 2019 presidential election candidates