SOCIAL MEDIA CUSTOMER ENGAGEMENT
Analisis Respon Pelanggan Jasa Makeup Salon Elwaasi di Facebook
DOI:
https://doi.org/10.46306/jsco.v1i1.25Keywords:
Keterlibatan Pelanggan, Media Sosial, Facebook, Customer Engagement, SocialMediaAbstract
Socialmedia plays an important role in the process of interaction, communication and further towards customer engagement. The large number of users of social media (facebook) in Indonesia, makes business and service owners take advantage of its existence. Salon Elwaasi chose a facebook account as a medium for customer engagement. The purpose of this study was to determine the stages of customer involvement at Elwaasi Salon as suggested by Dave Evans (consumption, curation, creation, and collaboration). This research uses text analysis method. The results showed that there was no collaboration so that the interaction between the Elwaasi salon and service users only reached the creations stage
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