AGENDA SETTING PEMBERITAAN KENAIKAN HARGA MINYAK GORENG KOMPAS.COM DI PLATFORM MEDIA SOSIAL TWITTER

Abstract

In this digital era, the social media is an easily and accessible spot. So that the media agenda that is continuously raised to the mass will get more attention. Meanwhile, the public agenda related to agenda itself will be a media consideration in raising an issue, even making it becomes agenda setting. The problem raised in this study is the effect of reporting on an agenda setting, it is an increasing price of palm oil, in social media Twitter carried out by Kompas.com as digital media, so it causes a significant domino effect in the public. This study aims to determine whether an agenda setting of media has an impact in accordance with the media agenda that has been made, and to find out the extend of the effects caused by continuously reporting to the behavior of media audiences, directly or indirectly. The method used in this research using literature study with a qualitative approach. Data collection conducted by literature study and analysis of the literature that had been collected by researcher from a social media on Twitter. From the research results obtained conclusion as follows: First, the agenda setting made by Kompas.com has not fulfilled the public agenda as public desire to get more information at a time when the dynamics of that case are turbulent.  Second, the news effect of agenda setting causes behavioral changes in media audience, especially those who have intense individual involvement with news exposure