STRATEGI CUSTOMER RELATIONS DALAM MEMBANGUN CITRA POSITIF DI PT XL AXIATA KOTA SERANG
DOI:
https://doi.org/10.46306/jsco.v1i1.28Keywords:
Strategi Customer Relations dan Citra Positif, Customer Relations Strategy and Positive ImageAbstract
Facing the globalization era of the 21st century, every company is required to be ready to face increasingly fierce competition with other companies from all over the world. Globalization which has an impact on increasingly fierce competition in the business world in the field of telecommunications and information requires the perpetrators to be able to survive and win the existing challenges. The development of telecommunications in Indonesia from year to year is growing, this is indicated by the number of provider companies such as Telkomsel, Indosat, XL Axiata, Mobile 8 and Smart Telecom. The purpose of this research is to improve customer relations strategy in building a positive image in the eyes of the public. This study uses a descriptive qualitative research method where the researcher looks at case studies at PT XL Axiata Serang. The results of this study expand the network of XL Axiata provider users in the city of Serang and are able to provide integrated services for XL users. Axiata in order to get satisfaction to enjoy the products in XL Axiata
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