Journal of Society and Communico

STRATEGI CUSTOMER RELATIONS DALAM MEMBANGUN CITRA POSITIF DI PT XL AXIATA KOTA SERANG

Dian Siska Pertiwi — 2024-05-30

Facing the globalization era of the 21st century, every company is required to be ready to face increasingly fierce competition with other companies from all over the world. Globalization which has an impact on increasingly fierce competition in the business world in the field of telecommunications and information requires the perpetrators to be able to survive and win the existing challenges. The development of telecommunications in Indonesia from year to year is growing, this is indicated by the number of provider companies such as Telkomsel, Indosat, XL Axiata, Mobile 8 and Smart Telecom. The purpose of this research is to improve customer relations strategy in building a positive image in the eyes of the public. This study uses a descriptive qualitative research method where the researcher looks at case studies at PT XL Axiata Serang. The results of this study expand the network of XL Axiata provider users in the city of Serang and are able to provide integrated services for XL users. Axiata in order to get satisfaction to enjoy the products in XL Axiata

WACANA POLITIK PADA PIDATO ANGGOTA PARLEMEN INDONESIA TENTANG PENANGANAN COVID 19

Achmad Nashrudin P — 2024-05-30

Communication as the essence of interaction between humans plays an important role in all aspects of life, including politics. There is a view that communication includes politics, it can be understood, because politics is ubiquitous and multi-meaning. Political communication, in practice, can take the form of speeches, public speaking or rhetoric, in which our attention will be focused on the various colors of speeches by members of the legislature (in this paper the author mentions members of parliament). There are three indicators analyzed, using the rhetorical theory of Aristotle, namely Ethos, Pathos and Logos. This paper uses a qualitative method which is assessed as an analysis of writing on words related to ideas, ideas, beliefs, feelings, habits and human behavior. The analysis used by the author is descriptive analytical to provide an overview of how the perspective of parliamentarians (in other terms, members of the legislature) views the function of the state and government in the covid 19 vaccination program. them, whether from parties supporting the Government or the opposition

RESEPSI PEMILIH PEMULA TENTANG TAYANGAN ISI DEBAT CALON PRESIDEN DAN WAKIL PRESIDEN PEMILIHAN UMUM 2019

Reza Achmad Faishal — 2024-05-30

The debate over the presidential and vicepresidential candidates in the 2019 election is an event that is expected to improve the quality of election administration. This study aims to find out the meaning of FISIP Untirta students who became first-time voters about the profiles of the two candidates in the presidential and vicepresidential candidate debates in the 2019 Election. This study uses the decoding-encoding theory. The research method used a qualitative approach that focused on the reception analysis. The results of the study show that the meaning of the audience for the Presidential Candidate Debate shows in the 2019 presidential election is more influenced by the content of shows such as candidate appearances, theme material and certain events (scenes) that occurred during the debate. The acceptance of the vision and mission of the two candidates is divided into two different categories, namely the optional position where the audience rejects the contents of the 2019 presidential election debate broadcast on television media and dominant-hegemonic position where informants receive messages conveyed by the media, namely in the form of the vision and mission of the two 2019 presidential election candidates

STRATEGI NEGOSIASI PENGADAAN BARANG DAN JASA

April Laksana — 2024-05-30

To expedite the course of cooperation, it is necessary to have a way or step to achieve our goals, in the form of a plan called Strategy. Negotiation strategy is the most important core that must be owned by a company in conducting negotiations. The research problems are formulated 1) How is the negotiation strategy carried out by the negotiator team of PT Pajar Perkasa Banten in the procurement of goods. The research method used is descriptive qualitative method, with data collection through interviews with 8 members of the negotiator team of PT Pajar Perkasa Banten. The results showed that the majority of PT Pajar Perkasa Banten's negotiating team members had a general approach, most used a soft general approach and only a small part used a hard general approach. PT Pajar Perkasa Banten's negotiator team always thinks about the possibilities if negotiations fail, the nature of the alternative approach used is flexible, always uses the "what-if" approach as a back-up for the general plan and responds to every plan used by the opponent

AGENDA SETTING PEMBERITAAN KENAIKAN HARGA MINYAK GORENG KOMPAS.COM DI PLATFORM MEDIA SOSIAL TWITTER

Rizqi Fitrianti — 2024-05-30

In this digital era, the social media is an easily and accessible spot. So that the media agenda that is continuously raised to the mass will get more attention. Meanwhile, the public agenda related to agenda itself will be a media consideration in raising an issue, even making it becomes agenda setting. The problem raised in this study is the effect of reporting on an agenda setting, it is an increasing price of palm oil, in social media Twitter carried out by Kompas.com as digital media, so it causes a significant domino effect in the public. This study aims to determine whether an agenda setting of media has an impact in accordance with the media agenda that has been made, and to find out the extend of the effects caused by continuously reporting to the behavior of media audiences, directly or indirectly. The method used in this research using literature study with a qualitative approach. Data collection conducted by literature study and analysis of the literature that had been collected by researcher from a social media on Twitter. From the research results obtained conclusion as follows: First, the agenda setting made by Kompas.com has not fulfilled the public agenda as public desire to get more information at a time when the dynamics of that case are turbulent. Second, the news effect of agenda setting causes behavioral changes in media audience, especially those who have intense individual involvement with news exposure

SOCIAL MEDIA CUSTOMER ENGAGEMENT

Putri Handayani — 2024-05-30

Socialmedia plays an important role in the process of interaction, communication and further towards customer engagement. The large number of users of social media (facebook) in Indonesia, makes business and service owners take advantage of its existence. Salon Elwaasi chose a facebook account as a medium for customer engagement. The purpose of this study was to determine the stages of customer involvement at Elwaasi Salon as suggested by Dave Evans (consumption, curation, creation, and collaboration). This research uses text analysis method. The results showed that there was no collaboration so that the interaction between the Elwaasi salon and service users only reached the creations stage

STRATEGI SOSIALISASI PROGRAM WISATA BAHARI PT PELNI (PERSERO)

Edy Heryadi — 2024-05-30

This study aims to determine the communication strategy and barriers of Public Relations PT Pelni (Persero) in the socialization of marine tourism programs on the internal side of the company by adopting the stages of public relations strategy that is fact finding, planning, communicating, and evaluating. This research uses qualitative method-constructivism paradigm with case study research design. The research data was collected through in-depth interviews on 5 informants. Based on the available data, it is known that PT Pelni (Persero) PR strategy in socializing marine tourism program in internal environment is done in an integrated way through public relations strategy and persuasive approach to create a conducive climate between management and employees in aligning every policy and program. Lack of human resources (HR) in the public relations department, the media used and time adjustment with the various parts involved in the activities become obstacles facing the PR in policing the marine tourism program in the internal environment