MANAJEMEN BIAYA DAN MANAJEMEN RANTAI NILAI STUDI KASUS HOTEL
DOI:
https://doi.org/10.46306/vierendeel.v2i1.282Keywords:
Cost management, service innovation, hotel, value chain, value enhancement.Abstract
The illiquidity and market-driven nature of hotels make them a fundamental link in the value chain. We discuss the application of the value chain concept to how hotels facilitate the connection of inputs to the value creation process to deliver goods and services to consumers. The concepts of cost management and value chain management play a crucial role in strategic management. The value chain has a positive impact on promoting hotel value by analyzing hotel service innovation and value enhancement strategies. This paper, using value chain theory as a reference, identifies the value composition of the hotel service industry by comparing and analyzing the value chain structure and implementation processes of the business and general service industries. It then analyzes ways to enhance hotel value and provides some suggestions for hotel service innovation and value enhancement. A crucial factor in hotel value is service quality, which depends on good management and well-trained staff. The hotel industry can provide significant opportunities to sell profitable additional products such as food and beverages, entertainment, or exhibition and convention services. Rates are then determined according to the level of differentiation achieved through location, management, staff-to-guest ratios, and other factors such as the quality of architecture, decoration, furnishings and equipment, layout, or interior design.
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