PENGELOLAAN KEUNGGULAN KOMPETITIF LEMBAGA PENDIDIKAN DALAM MENINGKATKAN MINAT BERSEKOLAH MASYARAKAT KABUPATEN BIMA DI MADRASAH TSANAWIYAH NEGERI

Abstract

This study aims to describe and analyze the competitive advantage management strategies implemented by State Islamic Junior High Schools (MTsN) to increase public interest in sending their children to school. The focus of this study is two madrasas, namely MTsN 4 Bima and MTsN 5 Bima, which have succeeded in building their image and competitiveness amidst the competition among educational institutions. This study uses a qualitative approach with a case study method, data collection techniques through observation, in-depth interviews, and documentation. The results show that the strategies used include strengthening the quality of teaching staff, creating superior programs, ensuring academic quality, strengthening institutional identity (branding), and utilizing strategic locations. This strategy is managed with the POAC (Planning, Organizing, Actuating and Controlling) management principle, which is able to create added value for educational institutions and increase public trust in madrasas. These findings indicate that well-managed competitive advantage can be key to increasing participation in formal Islamic community education.